While the terms of service do not allow me to divulge actual numbers, I will say that I’m definitely sticking with the Yahoo Publisher Network for my advertising over their competitor Google AdSense. While I think that the ads themselves were much better focused and relevant on Google AdSense with generally higher click-through rates, I just wasn’t seeing revenue from them. Under Yahoo, I get less relevant ads and correspondingly lower click-through rates, but for those clicks I do get there is more than an order of magnitude more revenue generated. Enough to make it worthwhile, unlike under Google’s plan.
Put another way, I displayed AdSense advertising from June through November of this year. I never earned enough to break the minimum payment barrier, and wouldn’t have for probably another 6 months. Under Yahoo, I’ll actually receive a check in a relatively timely fashion at this rate. It ain’t “screw you money,” but it’s enough to matter and to fund my site plus a little extra. And that’s all I really require at this point.
Mike Says:December 7th, 2005 at 6:30 am
How does one go about getting the Yahoo Adverts? Do you have a link to the registration site? I read your article above, and I am in the same boat with Adsense. It would be good to try out Yahoo.
ColdForged Says:December 7th, 2005 at 9:34 am
Good question, head here. Note that it’s currently in beta so they’re (apparently) not accepting an infinite number of new sites. Still, I got in so it can’t be impossible.